BEIJING, Jan. 30 (Xinhua) -- Don't drive your cars, you will get money for it, the city of Beijing has told private car owners to encourage people to use public transit.

China Beijing Environment Exchange, a platform for carbon trade, pollution rights trade and other exchanges, launched the service of Lvxingzhe (green drivers) on Tuesday.

Private car owners access the service through a WeChat account. Subscribers to the service need to have a gadget installed to their vehicle to keep records of their driving days and calculate energy consumption, the exchange said in a statement.

Each car owner will get 0.5 yuan per day for not driving their cars, the exchange said.

The service is launched to use the market to alleviate traffic congestion and cut car emissions, it said.